Task
1
1.
Choose an organization
that you can access marketing plans and market data.
a.
the organization may be
one that you know, your own workplace, or else as negotiated with your
assessor.
I will review the company is a company supplier of all
types of coffee and tea in the world based in Sydney Australia named Magnolia.
Established in 1960 the company that sells the product supplier of these types
of drinks have become a market leader throughout Australia. Total employee
owned of initially 100 to 3000 person.
2.
Profile of the
organization, make sure you include the following information:
a.
products and / or
services of the organization:
This type of coffee sold is: Bourbon, Catimor, Catuai,
Jember, Caturra, Colombia, Gesha, Pacamara, SL28, SL34, Typica, Ethiopia
Heirloom, Villa Sarchi, Villalobos. Type Tea sold are: Genmaicha Tea, Rooibos Tea, Earl Gray Tea,
Milk Tea, Drag Tea, Thai Tea, Green Tea, Noon Chai, Po Cha, The Oolong,
Paraguay Mate Tea, Red Tea, White Tea, The Black Rosella Tea, Chamomile Tea, Rosebud
Tea, Wild Holy Tea, Bed Tea.
b.
The current situation in
the market:
The market is receptive to the products supplied by
Magnolia Company. Because there is no one who does not drink coffee and tea in
the routine of daily life.
c.
current marketing strategy:
identify markets and potential customers, the choice
of location of the market, the product of example and attractive promotions,
using social media,
d.
outline the sources of
internal and external information relevant to the organization's business activities::
do not sell drinks prove it that and specifies when it
ends in form of drinks expiration date.
e.
any laws, regulations and
codes of practice applicable to the marketing activities of the organization.
The code of ethics that applies broadly to Magnolia
Company is selling drinks in powder form and must undergo the procedure
properly operational standards. Following the hygienic properties when the
drink was wrapped in aluminium paper form.
3.
Select or collect
appropriate data for the completion of the steps 4 to 7.
Data analysis that is suitable for stages 4 to 7 is to
improve the quality of tea powder and coffee to be durable and awake and not
change the taste.
4.
Perform quantitative
analysis:
a.
market data to identify
market trends and developments
Approaching the request: One of the best ways to ascertain the
condition and potential of a particular market share is by approaching the
demand. This method emphasizes the human needs that still have not been fully
met or there may have been met but the results are less than satisfactory.
Approach deals: There is a demand approach and there is also
bidding approach. To approach this offer came from an entrepreneurial
capabilities in producing goods, providing services that both services and
products and other activities.
Viewing needs the most desirable: Before making or creating a product, you ought to
know and make observations about the needs of the most required by consumers
around.
When they need a product: A time when people need the product is also very
important because if you are selling a product when the timing is not right,
then the consumer will not be interested and you would not gain.
Adjust the product with consumers profession: In this approach, you need to know in advance the
profession most of the consumers.
b.
market trends to identify
their potential impact on business
The market opportunity relative is
the percentage spread of market opportunities among different parts of market
for example
- group marketing area
- the relative market customer
opportunity group used for resource
allocation efficiency, such as:
·
Allocation ad spending
·
Allocation salesman in
many areas of the region.
·
How to place some
facilities
Advertising should be allocated to
the various media on the basis of the relative importance of each market. As an
example of the spread of advertising for room air thermostat adjusted to the
spread of this type of television that the allocation of advertising
expenditures in tune with market opportunities.
c.
set of data to interpret the
comparative market data
Related to the concept of comparative advantage, namely economic
feasibility, and related to competitive advantages, namely the financial
feasibility. The financial feasibility of the project or to see the benefits of
economic activity from an institution or individual involved in such
activities. Assessing economic feasibility of an activity on the benefits for
society as a whole. Comparative advantage will be achieved if a country is able
to produce more goods and services at a lower cost than other countries.
However, even if a country experiences a loss or absolute disadvantage in
producing a commodity when compared with other countries, but a mutually
beneficial trade can still take place.
As part of your analysis, you
must include the use of at least the following three concepts or procedures -
as well as other methods of statistical analysis you might want to use - and
briefly explain your options:
a.
central tendency:
Statistical measurements to determine
a single score that sets the centre of the distribution.
b.
measures of dispersion:
Dispersion size or size variation or deviation
size is a measure that states how much deviations of data values from the
values of the enterprise or measure that states how many data values are
different from the values of the centre.
c.
correlations between data
sets
In statistics, dependence
(dependence) refers to the relationship between two random variables or two
sets of data. Correlation analysis refers to the group extensive relationships
involving dependence
d.
z-test, t-test,
chi-square tests of significance are:
Chi-square Test
or Chi-square test is the analytical technique used to determine the
differences in the observed frequencies (Oi) with a frequency expectation or
the expected frequency (Ei) a particular category. This test could be done to
discrete data or frequency. Z test is one test of statistical hypothesis
testing approximated by a normal distribution. According to the central limit
theory, the data with a large sample size would normally distributed.
Therefore, the test can be used for Z test sample data are large. Independent T
Test is a comparative test or a different test to know is there any difference
in mean or mean significant between the 2 groups of scale-free interval data /
ratios. Two free groups in question here are two groups that are not paired,
meaning that the source data comes from a different subject.
e.
analysis of time series:
Analysis of time series is a comparative analysis of
financial data with the previous period (the comparison with historical data).forecasting
used to project future financial condition.
5.
Make a qualitative
analysis of comparative market information. And discuss the performance of the
organization based on your analysis.
A study has the
root of the problem found or felt. What is meant by a problem is every obstacle
or difficulty that makes someone want to solve it. So a problem must be felt as
an obstacle that must be overcome if we want to do something. In another sense
a problem occurs because of the gap between reality and what is supposed to be.
Research is expected to solve the problem, or in other words whether it can
close or at least minimize the gap. Comparative research is research that is
comparing one thing to another. This research was conducted in order to compare
the similarities and differences between two or more facts and the properties
of objects that were examined based on a certain frame of mind. In the study
the variables are still independent but for samples that are more than one or
at different times and have the aim to investigate the possibility of causal
relationships in a manner based on observations of the existing effects and
re-search for factors that may be the cause through certain data.
6.
Analysing the market
performance of existing and potential competitors and their products or
services, to identify potential opportunities or threats to the organization.
Guerrilla strategy, which is the
strategy of competitors by shooting from behind and running away. This kind of
strategy is done by waiting for his opponent who is being careless. The
strategy defends against any attack by an opponent or compensates for an attack
by an opponent. This strategy is like waiting for your opponent to attack
first, but for a weak company, this is very dangerous.
Find out the strengths and weaknesses of
competitors in terms of finance, human resources, technology and negotiation in
the market. Knowing the market share controlled by competitors and the actions
of competitors against customers
Competitor competitors usually if they
are not playing in the price field then what is played is the expiration limit
of a product so that there is the possibility of Tea Powder and Coffee they
sell are excessive preservatives in it. The government that supports the
business of coffee and tea powder drinks as well as the high purchasing power
of the people is a good opportunity while the increasingly fierce business
competition and the decreasing purchasing power of the people is a threat in this
business.
7. Prepare,
plot and interpret data for visual presentation. Selecting and using
appropriate tools, for example, Excel or similar.
Setting Presentation Objectives: None
of the people will arrive at their destination, if they do not have the intended
address. Every great presentation will never be achieved, if I don't know what
to achieve.
Recognizing Audiences: One of the
characteristics of a great presentation is that it matches the needs of the
audience and can answer the audience's problems. And that can only be done if
you know who the actual audience is
Preparing Presentation Material:
Success in the presentation is greatly influenced by the presentation material.
Because great presentations are always based on strong and perfect material. For
this reason, as a presenter, it is expected to be able to make presentation
material that is good and relevant according to the needs of the audience.
Designing presentation slides: If
using presentation slides, it is also necessary to prepare the presentation
slide design to be used. The slides that are made must be effective for
communicating the intended message.
Do presentation exercises: Exercise
can be done anywhere
Prepare Presentation Equipment: There
are several tools that must be prepared. The first is Notebook .Second is the
remote presenter. Third, LCD Protectors.
8.
Write a draft report that
includes your organization's profile (step 2) and findings on trends and market
developments. The report must meet the standards of the organization's business
report writing in terms of content, format and level of detail.
Magnolia Company
Business
plan Summary
Magnolia
Company is a company that sells Coffee Powder in Australia because of its
uniqueness. It was built in 1960 and has spread everywhere the results of its
products which have employees of only 100 people have now become 3000 people.
The
organizational structure and operational plan
Core
business: the goods sold and produced are tea and coffee. The following below
are the types of Tea and Coffee varieties produced. This type of coffee sold
is: Bourbon, Catimor, Catuai, Jember, Caturra, Colombia, Gesha, Pacamara, SL28,
SL34, Typica, Ethiopia Heirloom, Villa Sarchi, Villalobos. Types of Tea sold
are: Genmaicha Tea, Rooibos Tea, Earl Gray Tea, Tea Milk, Drag Tea, Thai Tea,
Green Tea, Noon Chai, Po Cha, The Oolong, Paraguay Mate Tea, Red Tea, White
Tea, The Black Rosella Tea , Chamomile Tea, Rosebud Tea, Wild Holy Tea, Bed Tea.
The
organizational structure is broadly as follows: The CEO as the leader and owner
of the company then has subordinates in the position of IT Manager, HR Manager,
Finance Manager and also Sales and Marketing Manager. And each has more
subordinates according to their fields.
The
market and market analysis
Product:
using high technology makes the best quality and long lasting Coffee and Tea
Powder
Price:
the price offered is very competitive with similar products
Promotion:
use all forms of digital marketing like Facebook and Instagram and even use
word of mouth promotion
Place:
the place used to market products is in official stores even using e-commerce
sites.
The
future
Vision:
make Magnolia Company the number one maker of Coffee and Tea Powder in
Australia
Mission:
improve sustainable quality so that customer satisfaction occurs for Coffee and
tea powder products.
9.
Submit the necessary
documents to vote according to the specifications below. Be sure to keep a copy
for your records.
The documents sent are in accordance with the specifications that have
been requested.
Task
2
1.
Review the marketing plan
strategy and objectives of the organization are selected .:
marketing
is an attempt to plan, implement and supervise or control the marketing
activities within an organization to achieve organizational goals efficiently
and effectively and has the aim of disseminating quality beverage powder all
over the world.
2.
Collect and analyse
performance data from all areas of the business to determine the success (or
otherwise) of marketing activities. In collecting the data, provide details on
the following.
a.
business field from which
you extracted the data.
b.
What data are you able to
extract?
c.
The tools you use for
analysis.
d.
Providing these tools,
along with the results (spreadsheets, etc.) that will be presented as part of
your final report.
e.
Provide analytical
results.
f.
Providing a report, which
will be presented, comparing the best-performing sector for the
lowest-performing sector.
EXECUTIVE
SUMMARY
Business
Since
the first Coffee and Tea is a beverage ingredients are much favored by the lower
ranks to the top. Many types of coffee and tea available, only a few mushrooms
that can be processed.
Vision
and Mission Business
vision
Being
Processed Coffee and Tea company that can be received throughout the world
Mission
a)
Being Coffee and Tea Processing healthy and appropriate government regulations
b)
The Market Coffee and all over the world ..
Products
produced 1.3
This type of coffee sold is: : Bourbon, Catimor,
Catuai, Jember, Caturra, Colombia, Gesha, Pacamara, SL28, SL34, Typica,
Ethiopia Heirloom, Villa Sarchi, Villalobos. Type TEa sold are: Genmaicha Tea, Rooibos Tea, Earl Gray Tea,
Milk Tea, Drag Tea, Thai Tea, Green Tea, Noon Chai, Po Cha, The Oolong,
Paraguay Mate Tea, Red Tea, White Tea, The Black Rosella Tea, Chamomile Tea,
Rosebud Tea, Wild Holy Tea, Bed Tea,
Competition
Competition
enough business has many competitors that Magnolia company must be competitive
with innovation and state of the field.
Target
and market size
Marketing
on Coffee and Tea business is targeted to one month can produce 1000ton and
circulated in advance all over the state.
The
private sector 45%
Employers
restaurant 15%
Distributor
15%
Retailer
15%
Government
10%
DESCRIPTION OF BUSINESS
Overview
of the product at a glance
The
resulting product is coffee and tea have a taste easily remembered by the head.
All kinds of varieties of coffee and tea, Magnolia Company to produce and are
experts in it.
Current Developments
Their
Coffee and tea is made to reduce unemployment in Australia but it also makes
life become more colorful.
The
legal status and ownership
Company
data
|
Company name
|
: Magnolia Company
|
|
Owner
|
Thomas Salazar
|
|
Legal Status
|
:Legal
|
|
Business fields
|
: Culinary
|
|
Types of products
|
: Beverages
|
|
Telephone
|
: +6187645632889
|
|
E-mail
|
: Teaandcoffee@magnolia.com
|
|
plan Standing
|
: Sydney, Australia
|
Organizational
structure
ANALYSIS OF THE SITUATION
Trends
and industry growth
In
general, the business will not drink no death. Moreover, Coffee and Tea. No one
who does not like the two types of drinks
Environment
rivalry
Tea
and Coffee Powder efforts though have not been many competitors in Sydney.
Therefore it is proper always innovate and improve the quality of both
products.
The
long-term business opportunities
Enterprises
Powder Tea and Coffee has good long-term because other than this product may
not be durable as well skip the next without taking two types of drinks. In
addition it has a market share that will be marketed in Australia
TARGET
MARKET
Market
Overview
An
overview on the market sector by providing examples / sample coffee and tea as
well as mature which will be marketed to potential customers this has resulted
in the increasing number of production orders.
The
size and market trends
Crackers
very popular because the market as a supplement at mealtime. Marketing mushroom
crackers products as follows:
The
private sector 45%
Employers
restaurant 15%
Distributor
15%
Retailer
15%
Government
10%
Target
customers
Customers
will be essential for the entrepreneur as one relationship.
Market
Readiness
At
this time, the market has not been found to Powder Coffee and Tea. The
entrepreneurs who have had a mushroom chips business, most still order via
internet online or through print or electronic media. One of the advantages is
to go directly to prospective customers, small market as well as with potential
buyers come to the market.
4Opportunities
strategy
Strategy
on opportunities by fostering hygiene in Powder Tea and Coffee. Also make sense
of the tea and coffee was getting stronger and tastier in tongue.
COMPETITORS
AND CONDITIONS OF COMPETITION
5Competitors:
local and other
Employers
crackers raw mushrooms has not been widely. Competitors for Powder Coffee and
Tea business is still small. With such things Powder Coffee and Tea business
can be an alternative to open a business, which in the long run could be
developed with food and other variations as described in 3.3 long-term business
opportunity.
Distribution
of market share: Distribution to Powder Coffee and Tea, which is from the
bottom up to the medium. Distribution to kiosks in traditional markets and
supermarkets and minimarkets and street vendors in the public areas and
restaurants. Additionally, that distribution to Asian markets such as Malaysia,
Hong Kong, Japan, and Vietnam.
Advantages
over competitors: Coffee and tea powder on Magnolia Company made by sharpening
the sense of the powder itself. So there is a sense that is created in the head
and always remember
Position
in the competition :Powder deployment effort established Coffee and Tea has a
good chance. Coffee and Tea Powder effort has not much there, so that
businesses Powder Coffee and Tea in the competition is still relative.
Plan
and Marketing Strategy
How
/ marketing methods to introduce Magnolia Company marketing methods with the
media as follows:
a.
The electronic media: radio
b.
Online media: blogs, Twitter, forums on the internet and facebook
c.
The mass media: newspapers and magazines
d.
Pamphlets, banners and brochures
e.
Following the food exhibition
f.
Delivery Order, above the purchase amount has been determined.
3.
Provide reports on the
performance of products and a list of over-performing and under-performing
products and services. Using available data, recommends rebuilding or
withdrawal of any over-performing and under-performing product where
appropriate. This report will be submitted to your appraiser.
Tea and Coffee products that have good or less
desirable sales performance are as follows:
Best Sales Tea Products: Green Tea and Thai Tea
Tea products that are less desirable: Paraguay Mate
Tea
Best selling coffee products: Colombia Coffee
Unattractive Coffee Products: Villalobos Coffee
4.
Utilizing forecasting
techniques to analyse market data to identify the needs of existing and
emerging markets. Forecasting techniques may include:
a.
Delphi technique:
Delphi analysis technique is a modified form of technical analysis and survey brainwriting. In this analysis technique, the instrument which is used in the movement of communication through several questionnaires that described in the text.
Delphi analysis technique is a modified form of technical analysis and survey brainwriting. In this analysis technique, the instrument which is used in the movement of communication through several questionnaires that described in the text.
b.
building models:
make
a forecasting model in accordance with the existing blueprint.
c.
Projection:
Forecasting or
projection are activities that are organized, attempting to predict the future
by using not only the scientific method, but also consider things that are
qualitative, such as feeling; experience; and others.
d.
scenario planning:
scenario planning as part of the
planning strategic which associated with tools and technology to manage the
uncertainty of the future. It is designed to be a process that can help an
organization to try and anticipate likely trends or external forces within the
scope of their operations,
e.
intentions survey:
One way to predict what the buyer will do is to aka
them directly. This suggests that the forecaster must be investigate customer.
The survey is very valuable if the buyer has clearly established intent, so it
could bring them out, and be able to describe them to the interviewer
f.
top-down or bottom-up
forecasting: Top-down forecasting
Starting with the use of various forecasting results
General business conditions created by the economists in government
agencies and companies
large and universities.
b.Bottom Up forecasting
Starting with the end-product demand forecast individual. Forecaster
receive estimate from those sales, distribution and subscriptions.
5.
Document your qualitative
analysis of steps 1-4 in draft your report of the Task Assessment 1. As an
important part of the report, outlining the nature and extent of the
relationship between variables, the net response rate, each sampling, regency
or frequency of the grid, lifetime customer value and value now clean for
customers.
In essence, each variable is a special concept that
contains variations in values. Many experts who call it the concept of
variables and the concept of variables here is an observable concept, meaning
that the concept is very close to the phenomena or objects that are observed.
While what is the net response rate is the number of complete interviews
divided by the number of complete interviews plus partial plus the number of
non-interviews. This sampling technique is considered as a basic technique in
statistics. how to collect random samples, first the researcher gives a serial
number in each population and there is a list. Each person has a different
number. After all numbers have been collected. The researcher randomly
randomizes any number that will appear. The person with the number that appears
is the research sample. Customer life time is a metric number to calculate how
much the value of a company's customers in the future. This concept is
calculated based on predicting how many products or services will be purchased
by customers in the future, using data - purchasing data, and there are also
cross selling factors from other products carried out by customers. For
example, if a customer buys Coffee Powder at an official store at Magnolia
Company for $ 200 a month in 2 years, the Customer life time is $ 200x12 month
= $ 4800 that is the value of the Customer lifetime.
6.
Submit the necessary
documents to vote according to the specifications below. Be sure to keep a copy
for your records.
The documents sent are in accordance with the
specifications that have been requested.
Task 3
part A
1.
Contact Assessor you by
email, phone or in person to ask for feedback on your draft report of the
Assessment Task 2.
2.
Based on your rate
feedback, review your draft report of the Assessment Task 2 and make any
necessary changes, paying particular attention to the visual presentation of
reports and data analysis.
3.
Adding attachments you
report that identifies software applications commonly used in quantitative and
qualitative analysis and outline their main features.
section B
1.
Be prepared to present
your main findings in a formal presentation, suitable for a team meeting. Your
presentation should be no longer than ten minutes. Include some visual graphics
to support the analysis and findings (eg, diagrams and graphs presented in the
slide). Your presentation will need to cover:
a.
overview of market trends
and developments
b.
an overview of current
organizational performance
c.
estimates of the needs of
this growing market.
2.
Set the time with your
assessor to give your presentation.
3.
Delivering your
presentation, make sure that you fit the tone and style of delivery to the
audience and context (team meetings).
4.
Submit the necessary
documents to vote according to the specifications below. Be sure to keep a copy
for your records.
for Section A and B the answer is already stated on
Powerpoint
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