All About Business Activity Part 1

ASSESMENT

TASK A: Skills Event

1. Read and interpret a variety of materials listed below from different sources. Assume you are a sales and marketing director of a global company, you have read the plan's marketing and below are five main products you are selling and your target customers for each product.

Artisan Jewellery

Our ideal customers are women, ages 30-60, who have a taste for a little sparkle in her wardrobe. He prides himself on accessories, especially when they are noticed by others. He did not have a problem wearing a show-piece that starts a conversation. Ideally, she became a cheerleader for our design that promotes sales by word-of-mouth. These women shop in the artist's studio and boutique shops, looking for that 'special little something' for yourself or as a gift for a woman who is close to them. They want something different from what everyone else has, and will not dare to shop in cheap accessory shop in the mall. They loved the 'art' and share an emotional relationship with the artist. Target did not buy jewellery in large department stores,

Pet Photography

Customers looking for Goodman Pet Photography 30-60 years old, male or female who has a pet. More specifically, who have pets and treat them like family. This target has an income of $ 50,000 + / year and is a working professional. Ideal clients live in the Bay Area and spend large sums of money on their pets annually. pet is an extension to their families and that they worship. These people want a professional photo of their pet. However, studio portraits for their pets do not allow for an image that really captures the expression of their dog, cat, horse or other animal.

organic Bakery

Ideal customer for this Orti Organic Bakery is willing to take a little extra time and spend a little extra money to eat healthy, natural foods grown in the morning. He knows the difference between store-bought baked or street vendors, who do not make promises about the quality of organic, and they were doing. customers know that organic food tastes as good as, or better, then conventional grow well, and there is no need to believe that there is a difference between eating what's good for the environment and what is healthy eating. The ideal customer will look for the organic label at the grocery store and more likely to buy from a socially conscious brand elsewhere. This Orti Organic Bakery will serve customers in Noe Valley area who share the following characteristics:

Back and forth through the city every day
Live or work within five minutes’ walk of Noe Valley
Believe in the nutritional value of organic baked goods
Believe in paying a premium for high quality products
22-40 years’ old
professional work
Earn $ 40,000 per year and up

sheet music

The customers who will buy our products enjoy playing music. They know they are ready to learn new music, but they do not want to do it alone and they also do not want to pay teachers to walk them through it. Those familiar buys online and use online tutorials for educational purposes. They know they have gaps in their repertoire and want to help fill that gap with the online manual. our ideal customers are between the ages of 22 - 45. They have incomes below $ 50,000 and mostly male. The level of education they are at least a few colleges for those aged over 20. The target we have an artistic spirit, and music is a big part of their lives.

Insurance

Goodman Insurance ideal customer for just about moving to San Francisco. This is a young couple expecting a new child. They had left the rental apartment in another city and need more space for their families as well as providing security of home ownership. They may have insurance in the past, but have not spent much time researching it, choosing instead to use a large national provider, perhaps even ordered it over the phone to the insurance needs of their tenants. Suddenly, they have some need for insurance in a new city - life insurance, home owners insurance and other property insurance. They are aware of their basic insurance needs, even though they do not know all the ins and outs of this type of insurance and the options available. When they want to settle into the city and make their home, they want to feel more of a personal relationship with their insurance agent and put a face to this service. However, they are a little afraid of making a bad choice, is that they do not know the city and may not have contacts in the city. They want a guarantee someone with a track record of client satisfaction and transparency on how it is compensated so that they can rule out any bias or conflict of interest.

2. Assume every product will be sold in a different country, you will now need to provide marketing strategy based on the 4P for each 5 products.

· Jewellery Artisan product, made to beautify themselves. It is suitable for women.

Price, the price offered to customer’s bias mounted a little pricey for sale is art. Art itself is unique.

Place, the best place to sell jewellery is in the Mall because it has adequate lighting and of course includes elements of art owned

Promotion should be done as quickly as possible bias through word of mouth, using e-commerce or direct selling

· The product, which is sold here is photography for animal products. Differences with photography for humans because here Pets considered his own family

Price, as different from the others. Of course, no problem installing the expensive price. Originally according to its quality

Place, if opened have its own store is more than enough

Promotion, because of limited demand better among similar nested use Direct selling or creating especially for Pet Photography

· Products, Bakery Orti is healthy bread contained therein vegetables. It is suitable for those who apply to live as a vegetarian

Price, of course will be slightly more expensive than normal bread due to its organic

Place, the shop side of the road has become a means of distribution which are suitable for organic bread like Orti Bakery

Promotion fragrant flavour that emerged from the shop to attract customers by itself. Selian use the web site to increase sales

· Products, because the sale is sheet music then the target buyers we are the artists who are experts in music

Price, no need to sell expensive. Sell enough quality then the artists will be satisfied with pay

Promotion, better suited distributed when there is a concert or other event that gathers a lot of people. Besides of course have to set up shop,

· Products, goods sold is insurance. Something that can guarantee the humanity of the unwanted

Price, the price of insurance varies from the role. Whether it's health, employment or with respect to the Soul

Place, if you want to buy the insurance policy should have to have an office in the building because it will shown public confidence

Promotion, the insurance agent is the spearhead of insurance marketing itself.

3. Collaborate with colleagues (you can discuss with classmates 2-3) using both written and verbal communication skills. Developing the potential range of marketing activities for each product. (You can select 2-3 of activity from the list provided for each of the 5 product above).

· Marketing suitable for Artisan Jewellery Product: Marketing PR, Social Media Marketing,

o Marketing suitable for Pet Photography: seasonal marketing, online marketing, email marketing

o Marketing suitable for organic orti bakery: direct marketing, newsletter marketing, a short distance marketing (CRM)

o Marketing suitable for sheet music: Niche marketing, product placement in entertainment, newsletters and article

o Marketing suitable for insurance: Telemarketing, Guerilla marketing, relationship marketing

Cold-Calling, Newsletter and Articles, Search Engine Marketing, Trade Shows, Product Placement in Entertainment, melee Marketing (CRM), Relationship Marketing, Transactional Marketing, Call to Action (CTA) Marketing, Mass Marketing, Seasonal Marketing, PR Marketing, online marketing, email marketing, event marketing, direct marketing, Freebie marketing, newsletter marketing, direct marketing, Niche marketing, Social Media marketing, Promotional marketing, Ambush marketing, Mobile marketing, Telemarketing, Free Sample marketing, direct mail marketing, Guerrilla marketing

4. Once you choose your activities, you will need to provide the resource needs for the promotion and the costs involved for each of the selected marketing activities.

·         Provide free samples or coupons to try so that potential buyers can try your product or service.

·         Provide additional benefits so that your product or service looks superior compared to similar products.

·         Providing short-term financial benefits. It can be done by giving an interest-free purchase installment, of course by paying attention to the situation and condition of your business.

5. Analyse trends, objectives and resource requirements for the promotion by interpreting numerical data is available in your organization.

Marketing core concepts include: needs, demand, production, utility, value and satisfaction; exchange, transaction and market relations, marketing and market. We can distinguish between needs, wants and demands. The need is felt the absence of a state certain basic satisfaction. Desire is a strong desire to be satisfying specific to the needs of a more in-depth. While the inquiry is the desire for a specific product that is supported by the ability and willingness to buy. planned activities, and diorganisasiknan which includes the distribution of goods, pricing and supervision of the policies that have made the goal to get a place in the market that the main purpose of marketing can be achieved.

6. Make note reflective of laws and regulations to be responsible for the promotion and protocol for explicit and implicit and expectations related to your role. Observations signed by a third party approved or appraiser will need to be included in this event as proof of completion.

communication of information structured and arranged not by individuals, usually paid for and naturally generally persuaded of products (goods, services and ideas) identified sponsors through various media. Ads is not private, the announcement of which are paid by a sponsor are unknown. Defined as a form of payment from about non personal communication of an organization, product, service or idea through sponsors identified.

The theory relating to advertising, there are several theories noteworthy as a handle to the theory that we can make the foundation saw advertising concepts. The various theories of advertising that exist will discuss a little about Minimal Effect Theory is how this theory assumes.

Assumptions that circulate in the general population mostly that there is a positive correlation between the increase in the cost of advertising with more products being sold within a certain time unit. If the cost of advertising the greater will be the more sales for products advertised, so if the contrary if the cost of advertising is getting smaller, the smaller the volume of sales of goods or services.

7. Describe a time you must seek help and guidance from others and have the proper form, channels and means of communication to do so (max. 150 words). Your assessor will need to be included in this event as proof of completion.

communication used to build partnerships, intellectual resources, to promote the idea; a product; service; or an organization, with the goal of creating value for the business is run. Business Communication includes a thorough knowledge of the internal and external sides of the business.Business communication is also a message or information exchange process in order to achieve effectiveness and efficiency of the product of labor in the structure and organization system. In the normal course of business communication, the message should not only be informative but also to be Persuasive, so that the other party is willing to accept an ideology or belief or perform an act or activity.

Business communication is different from interpersonal communication and cross-cultural communication. Interpersonal communication (interpersonal communications) is a form of communication that are common in everyday life hariantara two or more people to achieve certain goals. Meanwhile, cross-cultural communication (intercultural / communication) is a form of communication that is conducted between two or more people, each - each has a different culture.

8. Develop a plan to manage the tasks given how tasks can contribute to the operational objectives and strategic long-term. Referring to the action plan template below

Action plan

Marketing aim products A PRODUCTS B PRODUCT C PRODUCT D PRODUCT E	task (What should you do to achieve your goal)	criteria for success (How you can identify your the success of your strategic goals)	TiMy Frame (When will you need to accomplish a task)	source (What Resources you need for each task)
A product Artisan jewelry	Target shooting enthusiasts Jewelry is a majority woman	More and more women are using jewelry and loved	Trials for 6 months in the marketing of jewelry products	Display displays, promotions from mouth to mouth, the site for jewelry
product B Pet Photography	Make up for those who do not like photography field of animal tried to wear it	Of which were not initially interested in photography became want to try	Promotion of mouth for as long as 3 months to deploy animal photography	Took viewer result of photography, as well as the official website lists photography
product C Organic bread	Make those who do not like the taste so come with organic bread	Initially did not want to eat organic bread be like and want to subscribe to eat	1 year to sell in the store so that people are familiar with the organic bakery products	Took alongside a road, a delicious bread recipes as well as official sites contain bakery products
D sheet music	Improving the skill of the artist and a master of music to become better.	To improve the skills of the musicians	2 years’ minimum amount of time suitable to introduce their music sheets	Association of musicians who want to buy the sheet music as well as the official site to increase sales
product E Insurance	Introducing people to the insurance so that trust and can afford to pay	The more people who follow the insurance policy program	3 years is a great time to convince people believe insurance	The insurance agents who are ready to market insurance to its customers

TASK B: Event Knowledge (Q & A)

1. Identify three of legislation or standards that are relevant to your role.

· Monopolistic practices is the concentration of economic power by one or more
businesses that lead to control of the production and or marketing
on certain goods and services, giving rise to competition
unhealthy and can harm the public interest.

· Conspiracy or conspiracy venture is a form of cooperation
carried out by businesses with other businesses with a view to
master the relevant market for the benefit of businesses that
abetting.

· The market structure is the state of the market which provide guidance on
aspects that have an important influence on the behaviour of businesses
and market performance, including the number of sellers and buyers, barriers to entry
and exit the market, diversity of products, distribution systems, and control
market share.

2. what strategies your organization use to build client relationships? (Max. 100 words)

The first build client trust by being honest and open. The client in addition to requiring an attitude believe they require honesty and open from the company. As with all people who do not like when being lied to. Therefore, avoid dishonest attitude so that clients still want to cooperate with you. If this is done, the attitude of the client's trust on you will decrease or worst attitude is disconnecting cooperation. The honest attitude can be shown from when presenting a product. Starting from the advantages and also, disadvantages. However, the clients will be sympathetic when you explain the solutions or solving of a shortage of the product.

3. Choose one of the principles of following market research and practice and explain how this process is done in your organization within no more than 50 words.

· methods of data processing and data analysis techniques

· design samples

· Development and use of hypotheses

· research reporting format

· The role and use of qualitative and quantitative research

· The use of survey instruments.

The research instrument is a tool used by researchers to collect research data. At this time a blog article I will review some of the research instrument in social research. My experience involved in several sociological studies as well as other interdisciplinary research showed that in principle, the research instrument used depends on the type of data such as what is needed. What kind of data that will be used is determined by what the problem formulation of the proposed research.

4. Write a brief summary of statistical techniques and data following evaluation and how they can be used for the measurement of marketing performance.

· Descriptive data analysis

The study also often called non experiment, because in this study the research does not control and manipulation of variables research Descriptive research is research that studies the problems in society, as well as the procedure applicable in society and situations, including about relationships, activities, attitude,, the views, and the process lasted ongoing and the effects of a phenomenon.

Can the authors state that descriptive research is research that seeks describe something symptoms, events, events that occurred while now. Descriptive research focus on issues actual as such at the time of the study. With the aim of making it systematic sensation, factual and accurate information on the facts and the properties of the population or a particular region.

· inferential data analysis

Inferential statistics is a statistical technique used to analyse the data sample and the results are applied to the population. These statistics will be suitable for use when a sample taken from a population that is clear, and the technique of sampling of the population was done randomly. These statistics are called statistical probability, because the conclusions apply to a population based on the sample data that truth is chance (probability). One conclusion from the data sample to be applied to the population have a chance of error and truth (belief) that is expressed in a percentage. Opportunities error and this belief is called the level of significance

· Key performance indicators (KPI)

Key Performance Indicators or KPI is shortened by one type of performance measurement used to measure how well a company / organization, project, unit, department or individual achieve the goals and strategic objectives that have been set forth. The Company's management generally uses Key Performance Indicators (KPIs) to track and analyse the factors that are considered important for the success of the organization.

· Return on investment (ROI)

the ratio of money gained or lost on an investment relative to the amount of money invested. The amount of money gained or lost may be called interest or profit / loss. Investing money can be referred to as the asset, capital, principal, investment cost basis. ROI is usually expressed as a percentage and not in decimal. ROI does not give an indication of how long it takes an investment. However, ROI is often expressed in terms of annual or annualized and often stated for a calendar or fiscal year. (Wikipedia) ROI is also known as the rate of profit (rate of profit) or the result of an investment in the current, past or future predictions. ROI is a simple language or returns on investment.

TASK C: Performance Activities

Purpose: To give you the opportunity to show the elements of performance required for this unit.

This activity will allow you to show proof of the following performance:

Ø TWO providing marketing and promotional activities that are culturally appropriate

Ø How do you monitor the performance of the market?

Ø How do you identify and make improvements for the marketing activities and strategies?

1. TWO providing marketing and promotional activities that are culturally appropriate and monitor the performance of their markets. Make sure that you:

· Prioritize marketing activities

copywriting

The first skill to be possessed by modern marketers are masters of copywriting. The ability to produce persuasive words must be owned along with digital marketing trends, one of which is there content marketing. In other words marketing needs of generating quality content to be one of the skills required for a marketing team.

Data Analysis

One good marketing is to target users with precise targets. To get to the stage that we need the decisions taken, and one of the most dependable foundation to support a marketing campaign.

Coding

Though not necessarily adept, good marketing team needs some people to master a programming language. Those who master the programming language skills will be easier to adopt marketing tools, especially marketing tools that require customization adjusted. These people will play an important role in it.

SEO

SEO or Search Engine Optimization is an integral part of content marketing. Have an SEO specialist in the marketing team will greatly help "put" content marketing in a place easily accessible by the general public. Help increase the involvement of the user. People with SEO capability must be owned by a marketing team.

Graphic Design

Besides tagline and persuasive words, pictures or a good and appropriate design can be the main attraction for a marketing campaign, or the product itself. Good graphic designer will be able to change every scratch and mix colours as the same thing persuasive with a tagline or written words.

Social Media

Social media marketing commonly used to help introduce the products to the public, especially those active users of social media. His role is clearly central, should be able to know when and what is acceptable and attractive for users of social media. In addition, people with the ability to use social media can also be a good communicator to explain a marketing campaign.

· Brief team

Our team consists of people who are responsible for marketing and spearhead the deployment outcomes on the products of the company.

· Assign responsibility

Social responsibility of a company or Corporate Social Responsibility is a business commitment to act ethically, operating legally and contribute to economic improvement along with improved quality of life of its employees and the local community. In addition, the Corporation Social Responsibility is also the concept that organizations and companies have a responsibility to customers, employees, shareholders, communities and the environment in all aspects of company operations. Any form of responsibility adapted to the respective object.

· Ensure that marketing activities are legal, ethical, safe and caring culture

· Business ethics is the embodiment of moral values. This is realized by most businesses, because they will be successful in business if it ignored the principles of business ethics. So business ethics enforcement is important in establishing a healthy climate conducive business competition.

· Business ethics are ways to do business, which covers all aspects relating to individuals, companies, industries and communities. All this includes how we conduct business fairly, in accordance with applicable law, and does not depend on the position of individuals and companies in the community. Business ethics in the company has a very important role, which is to form a strong company and have high competitiveness as well as have the ability to create value (value-creation) is high, it needs a solid foundation. Usually starts from strategic planning, good organization, the system transparent procedures backed by a reliable company culture and ethics of the company which carried out consistently and consequently. Healthy competition will ensure a balance between the rights of producers and consumers. Indicators of healthy competition is the availability of many manufacturers, the market price formed between market supply and demand, and equal opportunities of each business in the fields of industry and trade. The presence of healthy competition will benefit all parties, including consumers and small businesses, and produce itself, because it will prevent the concentration of power in one or several specific businesses. Without legal certainty, the market mechanism will be threatened. There is a law that will surely maintain order and ensure the transparency of the market. This paper aims to assess the relevance of business ethics to business competition in Indonesia. There is a close relationship between business ethics and competition. The presence of legal and ethical aspects of the business will determine the realization of healthy competition. In business, there are strict rival, which cause businesses to do anything to take advantage of business and win the competition.

· Analysing the performance gap or the performance

The gap between the perceptions of management regarding the expectations of consumers with service quality specifications. The management may be able to understand the customer's wishes, but does not establish specific performance standards.
The factors causing the gap

· Lack of management commitment to the quality of service not their leadership and commitment to quality service cause employees who deal directly with the customers lost.

· Perceived incompetence impossibility Management may consider the level of customer's interests and needs met is not feasible with regard to the ability of the company.

· Lack of standard setting Standardization of tasks difficult because it is not done routinely.

· The absence of goal setting. Targeting is indispensable as a director so that employees deliver consistently high-quality service.

Ø Conducting ongoing research into customer and business requirements

The production process requires different times, some are brief, for example fabric making, television making, and others. However, there is also a production process that can be enjoyed directly by consumers, such as entertainment shows, massages, and other products. Based on the method, the production process is classified into four types, namely.

a. Short Production Process

Short or fast and direct production processes produce goods or services that consumers can enjoy. b. Long Production Process

The production process takes a long time.

c. Continuous / Continuous Process

The production process that processes materials in sequence with several stages in the process until it becomes a finished product. So the material passes through the stages of the machine process continuously to become a finished product. d. Intermittent Production Process

Production process that processes ingredients by combining them into finished goods

2. Referring to the first question, reviewing the effectiveness of marketing activities and strategies and discuss this with your assessor’s review. (Students prepare a brief strategy of marketing activities as well as feedback input trainer).

Marketing is one of the important things to do when running a business, whether new or old business that has been initiated for years. Before running marketing, the first thing to do is define the concept of marketing as well as an effective marketing strategy to sell our products.

With so many small businesses are popping up today, the need for a proper marketing strategy in order to attract consumers. Although it is difficult, but if you focus in planning the marketing strategy, it is not possible to grow your small business can grow big.

In general, small businesses have a marketing budget is relatively small when compared to the large-scale enterprises. With a minimal budget is of course you have to be creative in determining the appropriate marketing strategies. Well, here's how you can do in optimizing marketing although with limited funds:

Working with employers or colleagues in advertising, such as sending product offerings to customers or provide rebates for the purchase of a particular package.

· Introducing the product and your business through a few free media. It aims to help consumers search on any of the products you offer, such as the publication through the Internet involving the environment to be around your business, and others.

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