1.ORGANIZATION
PROFILES
About the
Organization
White Clover
company Vehicle spare parts built by Audrelina Tan in 1990. The company is
located in rural areas of Brisbane, and one of the best companies in Brisbane.
White clover is very famous for the high quality of the manufacture of vehicle
parts without significant disability and their timely delivery. The company has
earned a good name and reputation in the automotive business.
Products and
/ or services
The products
that are sold on their customers.
Spare parts
in the field of care
·
plug
·
filter
oil
·
Cabin
air filter
·
Air
filter element
·
wiper
blades
Repair parts
·
Starter
·
alternator
·
Compressor
·
oxygen
sensor
·
Fuel
pumps
·
Spare
parts servicing air conditioning
The current
situation in the market
There is no
vehicle that does not need spare parts. Only in a matter of time that vehicle
spare parts need to be replaced because it is like an organ that will one day
grow old and down performance over time. Especially if vehicle it is a private
vehicle used for high mobility to the owners.
Marketing
strategy this time
Adapting the
company marketing strategy as follows:
·
Collaborate
with customers
·
Giving
free samples as market penetration
·
Using
social media
Resources
Companies use
resources like this in 2 different things.
Exterior:
Conduct market share analysis and sales analysis
Inside:
short-term forecasting and testing for product acceptance
Laws,
regulations, codes of practice
·
Corporations
Act 2001
·
Competition
and Consumer Act 2010
·
Work
Health and Safety Act 2011
·
Privacy
Act 1988
·
Occupational
Health and Safety Regulations 2011
·
Marketing
code of practice (ADMA)
2. Quantitative
analysis
Market data
gathered through market research conducted by the company. Market research is
to determine and identify market trends and types of action can be taken by
organizations to develop their business operations. The data collected is to
look at the interests of the target market (categorized using a range of age)
on a physical game and online game
Current
market trends is as follows
|
target
market
|
replacement
parts
|
cost
allocated
|
||
|
Parts
above 5 years
|
approximately
$ 100,000 in
|
|||
|
over
a period of 5 years
|
||||
|
motorcycle
|
73%
|
27%
|
||
|
car
|
66%
|
34%
|
||
|
public
transport
|
40%
|
60%
|
||
Judging from
the current market trend of more motorcycle users often replace their spare
parts than the other owners of motor vehicles. This was due to the high mobility
of the owner of the motor. Nobody does not know that the motor is effectively
used to make up time in addition to slender shape too quickly as the course of
nothing obstacles to do and cause spare parts must be changed frequently in
order to keep the engine itself.
Statistical
analysis that companies can use to analyse the data:
·
central
tendency: This method is used to determine the central value for probability.
And of course it can be used to determine the probability level of the customer
to buy the product or the repetition continues to buy the product
·
Dispersion
size: This method is used to determine and identify variance for data that has
been collected so that it can be used to improve the marketing plan and
corporate strategy. Variance of data that will be very useful in improving
business operations for the future too
·
Correlation
between data sets: This method is very useful when used to examine and
determine the relationship between two data sets and see the value of the data
for future business operations. The results of this analysis can also have a
strong impact on the decision that businesses are made in the future
3.
QUALITATIVE ANALYSIS
The
qualitative analysis will be carried out by the company to determine the
performance of the organization, from the perspective of financial and
non-financial. This analysis was conducted to help companies to understand
where the business areas that they will need to repair or improve so that they
can get better results on their overall performance in the future.
Based on
qualitative analysis, the performance of the company:
·
White
clover company is still in the stage of financially profitable for spare parts
is still needed by the owners of private motor.
·
The
market share was stable. Spare parts for the use of 5 years is still very
necessary vehicle
4.MARKET
PERFORMANCE
Competitors
will inevitably arise from the realm of the automotive industry is mainly
engaged in spare parts. The products were launched not just dwell on the spark
plug. But there are additional products that Aki, bulb and horn. White Clover
Company always seeks a step ahead of competitors in front of them. Whether it's
from the parts that more or may be added accessories for motor vehicles. Of
course it was for the sake of customer satisfaction.
5. DATA
PERFORMANCE
Performance
data of White Clover company was taken from:
·
Their
financial statements, Ensuring the performance of finance companies
·
Business
performance reports, view the company in a non-financial
·
Market
research that the company has been trying to collect / gather information about
the current market conditions and trends
The data that
can be collected is data about the company's financial performance during a
given accounting period as well as data on non-financial performance, such as
the level of quality of their products, the report customer complaints, and
more
The tools
used for the analysis is through qualitative and quantitative analysis methods.
Two methods / tools are used to analyse the data collected by the well so that
the data can be used to improve business performance. The tool will help
companies to collect the necessary data that they can use to determine the
company's future business opportunities
The company's
product performance table is as follows
|
Product
|
units
sold
|
||
|
2015
|
2016
|
2017
|
|
|
plug
|
500
|
600
|
850
|
|
oil
filter
|
400
|
500
|
650
|
|
cabin
air filter
|
300
|
400
|
450
|
|
air
filter element
|
250
|
300
|
350
|
|
wiper
blades
|
100
|
200
|
400
|
|
starter
|
1000
|
1250
|
1500
|
|
alternator
|
1500
|
2000
|
2500
|
|
compressor
|
4500
|
5000
|
6000
|
|
oxygen
Sensor
|
6000
|
6500
|
7000
|
|
Fuel
pumps
|
8000
|
8500
|
9000
|
|
spare
parts servicing air conditioning
|
5500
|
6000
|
6735
|
The analysis
of the above data collected to determine the current trends in the market of
vehicle spare parts pumps fuel into a superior product that is highly sought
after by consumers. Because their role is almost unparalleled
The business
sector will always develop and improve marketing their products for consumer
satisfaction. Even the performance of sales of spare parts spotlight for White
Clover Company itself.
6.
PERFORMANCE PRODUCTS
According to
the report the company's product performance data, can be viewed carefully that
products that perform better still pump fuel. This increase in steady year and
it is expected to increase even more in the coming year (2018). The worst
product will be Wiper Blade because it is very rare for a damaged and not many
people consider to need and buy the product.
Rebuilding
recommended for Wiper Blade will:
·
To
sell it at a cheaper price so that interested customers to want to buy it
·
The
strengthening of the rubber on the wiper blade so that the resistance generated
is much longer and sweep the windshield becomes much cleaner with a wider range
of strokes.
7. CONCLUSION
As a final
conclusion, when engaged in the business of automobile parts no harm in making
the other parts as expansion in the expansion of product lines in the company.
There is no harm in making car Navigation System, Air Purifier, even On-board equipment for Special Short-Distance
Communications
8. APPENDIX
template
survey
Give
an X for the survey listed in the table below.
|
No.
|
responsiveness
(preparedness and
|
Hope
|
company
performance
|
|||||||||||
|
speed of service)
|
1
|
2
|
3
|
4
|
5
|
6
|
7
|
8
|
9
|
10
|
Result
|
|||
|
1
|
the
company tells customers
|
|||||||||||||
|
when
the items ordered will be sent
|
||||||||||||||
|
2
|
Companies
providing services
|
|||||||||||||
|
fast
to customers
|
||||||||||||||
|
3
|
Companies
are always trying to help
|
|||||||||||||
|
customers
eg: It bookings
|
||||||||||||||
|
4
|
the
company does not ignore the response
|
|||||||||||||
|
of
subscribers (eg delivery complaints
|
||||||||||||||
|
Give
back things complaints, orders, bonus
|
||||||||||||||
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